I recently attended a webinar and read an article that took somewhat opposing sides about today’s marketing: a need for measurement and too much of a science.  Both arguments leave me wondering; Didn’t marketing always have both?  It’s not a one trick dog. 
David Lavenda, blogging for Fast Company, wrote that marketing today is too much… Read More

In a previous post I mentioned the HootSuite dashboard, and what it has to offer. Recently they added new gadgets to the dashboard, and upgraded the interface. I am pretty excited about these new and improved features, because they consolidate several routine activities, and provide new capabilities for social media activites. The new features include… Read More

There are many tools available to use for social media and for Twitter in particular. One tool that I use on a daily basis is HootSuite. HootSuite is a dashboard that allows you to monitor multiple profiles at once. I simply login to one dashboard and manage multiple accounts in one space, which is great… Read More

In an increasingly competitive setting for landing employment, social media provides a useful tool for prospective interviewees gaining information about their possible employers.  Mashable.com shares an article that gives useful tips for interview preparation moving beyond a corporation’s website by analyzing blogs, Twitter pages, and LinkedIn.  Do any of these tactics cross the line between… Read More

In my last post regarding affiliate marketing, I brought up the question of whether an affiliate marketer can make a full living off of affiliate models.  The people behind The Third Tribe, who offer an affiliate marketing program, do not believe affiliate marketing is successful without incorporation into a larger strategy pipeline.  In a phone… Read More

Networking events are about building relationships, they are not for making a sale…. Read More

Recently I’ve been researching revenue sharing, specifically affiliate marketing- a concept where a business rewards its partners (affiliates) with money depending on clicks, leads, or sales generated.  Many average Internet users see affiliate marketing as a way to make easy money.
A blogger or Web site owner simply has to partner up with a business, create… Read More

We’re becoming dependent on our cell phones and iPods, but it’s really inconvenient carrying them. WTFJeans are an innovative product made with geeks in mind. They make carrying your iPhone or iPod Touch a lot easier. … Read More

Lady Gaga and the Grateful Dead. What do they have in common? They are experts in their business. … Read More

Here’s a summary of an article that related endurance sports to working in an entrepre… Read More