Back in December, I blogged about where the future of marketing is headed, including the factor that firms will be tightening up their marketing teams and budgets.  Marketers will be forced to leverage their creativity to stay in the game.
An article from Time Magazine has exposed a psychological study that may help marketers foster that… Read More

In light of the recent tension from WikiLeaks and the holiday season, I find myself wondering, “Where is the love?” 
An article I read today from Fast Company addresses the recent embarrassing confidential information released by WikiLeaks, telling executive to remain guarded and assume the worst from those they don’t trust.  On the verge of the… Read More

A few weeks ago I read an article from Fast Company called, “The Future of Advertising” that made me feel unnecessarily anxious about the future of marketing, rather than amazed by the transforming industry.  If you made it through the whole article (or if not) you may also feel this concern that seems a bit… Read More

…tell us what you think about sales and marketing online analytic tools.
RedZebraWorks invites sales and marketing professionals to participate in a short survey about the use of online tools to help them improve their productivity and success in lead generation and management.
Please take a few minutes to share your thoughts and practices with us, and… Read More

Aside from the traditional media attacking The Gap as a result of its sudden and drastic logo change, social media tops off the attack with @GapLogo and @OldGapLogo, parody Twitter sites stirring up buzz by arguing their sides of which logo should come out on top.  The uprising against the new logo became so strong… Read More

I recently attended a webinar and read an article that took somewhat opposing sides about today’s marketing: a need for measurement and too much of a science.  Both arguments leave me wondering; Didn’t marketing always have both?  It’s not a one trick dog. 
David Lavenda, blogging for Fast Company, wrote that marketing today is too much… Read More

In a previous post I mentioned the HootSuite dashboard, and what it has to offer. Recently they added new gadgets to the dashboard, and upgraded the interface. I am pretty excited about these new and improved features, because they consolidate several routine activities, and provide new capabilities for social media activites. The new features include… Read More

There are many tools available to use for social media and for Twitter in particular. One tool that I use on a daily basis is HootSuite. HootSuite is a dashboard that allows you to monitor multiple profiles at once. I simply login to one dashboard and manage multiple accounts in one space, which is great… Read More

In an increasingly competitive setting for landing employment, social media provides a useful tool for prospective interviewees gaining information about their possible employers.  Mashable.com shares an article that gives useful tips for interview preparation moving beyond a corporation’s website by analyzing blogs, Twitter pages, and LinkedIn.  Do any of these tactics cross the line between… Read More

In my last post regarding affiliate marketing, I brought up the question of whether an affiliate marketer can make a full living off of affiliate models.  The people behind The Third Tribe, who offer an affiliate marketing program, do not believe affiliate marketing is successful without incorporation into a larger strategy pipeline.  In a phone… Read More