Networking may seem like a difficult idea for some people to grasp. It may be scary for others. However, it doesn’t need to be either. Networking should be easy and natural. It is not about making a sale or signing on a new client, it is about building a relationship. Various events for networking allow you to connect with people you may have otherwise not met or encountered.  You might learn of a new job, a new opportunity, find a business partner, a new friend, or an idea for a new business venture.

“Networking is the process of building and maintaining relationships. Networking isn’t sales and sales isn’t networking. It’s a lifestyle, not a work style. The best networkers don’t know that they’re networking, because for them it’s a way of life.” – Susan RoAne

Recently I attended The Ultimate Networking Event, held at Chima Brazilian Steakhouse, in Philadelphia. I expected there to be a customary setup of tables and chairs, along with a stage area for the speaker. None of these items were present. It was more of an informal space, the only tables that were available were for the bar area, the appetizers, and various pamphlet giveaways. Because there were no tables or chairs, people had not choice but to mix and mingle. This set up clearly forced some individuals out of their comfort zones.

Although the economy has been tough, over 100 individuals were out there networking, connecting, and attempting to build new relationships. At the beginning, we were told to relax, don’t expect to make a sale here and get to know people, which helped to level the playing field of expectations for everyone. The atmosphere was great for easily opening up new conversations with the person standing next to you. On the other hand, there were moments when it felt like there wasn’t enough space and the in your face aspect felt intense. There are no tables to escape to either. When I thought I might get a break by munching on some veggies, someone was there, ready to connect.

I met a photographer looking for opportunities to provide executive photos, and an executive coaching service ready to help develop the next business leader. I met insurance brokers, investment advisors, event managers, and credit advisors. It was a diverse group and infinitely fascinating to watch and learn the art of listening and learning, from one conversation to the next.

Networking is always important, but maybe even more so in this economy. Making an introduction is the first step. Swapping a business card is easy and quick at a networking event, but making a real connection and building relationships takes time. Events like these can help break the ice and pave the way for something unexpectedly good in the future.

Quick Tips and Resources

There are plenty of resources and tips out there to help people get better at networking and to enjoy it more. Here are a few that resonated with me:

Read Never Eat Alone for insight and advice on how to build a lifelong network and community of friendships and colleagues, by Keith Ferrazzi (with Tahl Raz).

• Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
• Ping constantly: The ins and outs of reaching out to those in your circle of contacts all the time- not just when you need something.
• Don’t sell while networking. No one likes being sold. They want to connect and know that someone is listening.
• Acknowledge the people who help you.
• Help connect others.

Some Tips for Networking at Events

1. Go to an event with a goal in mind. Reward yourself when you reach it.
2. Be prepared and bring ample amount of business cards.
3. Look your best.  Dress with professional attire in mind and ask yourself, are you making a significant and memorable impression?
4. Listen. This is key in order to build a strong relationship with someone, and don’t expect to come away from the event with a sale or new client.
5. Take notes on the back of the business card you were just given. It shows you are listening and care about the conversation you are having.
6. Follow up in 1-2 days after the event. For everyday that goes by, you lose momentum.
7. Stay connected. Continue to correspond with the connections you made.

Learn other tips, tools, and more from The Training Resource Group.

Alexandra Talucci
Marketing Associate
RedZebraWorks

Tweet This Post