There are many tools available to use for social media and for Twitter in particular. One tool that I use on a daily basis is HootSuite. HootSuite is a dashboard that allows you to monitor multiple profiles at once. I simply login to one dashboard and manage multiple accounts in one space, which is great since I constantly have ten plus tabs open on my computer.

HootSuite allows you to monitor keywords, statistics, schedule messages to be sent out, use a URL shortening tool, and monitor conversations of the people you are following.

The social media accounts that you can link through HootSuite include Twitter, Facebook, Facebook Page, LinkedIn, Ping.fm, WordPress, MySpace, and Foursquare. Within these accounts you can link multiple Twitter accounts such as a personal account and multiple client accounts, along with pages such as a personal Facebook and a company Facebook Page.

So in one place you are able to manage all of these accounts and you post to them all at once.

I really like the shortening tool. It’s convenient and makes it easy to keep your posts within the 140 characters of a Twitter post. This is a practical tool for me, because I don’t have to be logged into each Twitter account to make a post. Talk about a time saver!

One of my favorite discoveries is that HootSuite’s shortening tool also tracks the metrics of my posts through the HootSuite shortening tool. This allows me to view how many people clicked on the link and on which specific date. This is a quick way to see how people are responding to the material that you are posting. Unfortunately this feature only tracks Twitter metrics right now.

If you find that you’re constantly logging in and out of accounts to post content, then sign up today for a free account with HootSuite. You can get off to a quick start by watching this useful webinar.

Alexandra Talucci
Marketing Associate
RedZebraWorks

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Tags: Facebook, Foursquare, HootSuite, linkedin, RedZebraWorks, social media, Twitter