In light of the recent tension from WikiLeaks and the holiday season, I find myself wondering, “Where is the love?” 

An article I read today from Fast Company addresses the recent embarrassing confidential information released by WikiLeaks, telling executive to remain guarded and assume the worst from those they don’t trust.  On the verge of the holiday season, I feel that rather than solely shielding ourselves against others, businesses and executive should take this opportunity to spread some cheer. 

This seems like an appropriate time to bring up an article I found on CNN.com called “8 feel-good websites to brighten you day”  which simply describes and provides links to 8 websites that can bring a smile to our faces.  The question is how can businesses create ways to make their customers and followers feel good, and in term stimulate good reputation and possibly sales?

While it isn’t exactly relevant for businesses to have RSS feeds of “happy news” for the day, maybe if we try to remind consumers that we’re people too with interests and concerns they’ll feel a stronger bond to the company.  Establishing a connection with followers is like making friends- sharing common interests and bonding over them.  Does an entire campaign need to revolve around making consumers happy?  Maybe for larger businesses where consumer reviews are easily found online, but for smaller businesses blogging, tweeting and even using Facebook can bring the extra humanism to a consumer’s experience.

As long as it remains appropriate, businesses shouldn’t be reluctant to share things they care about or ideas that they find interesting to stir conversation and thought.  Keep the thought in mind when working over the holidays, maybe the smallest pleasant gesture towards clients can create a big impact for your company’s reputation, as well as moving your clients to spread the cheer too!

Tina Walsh
Marketing Coordinator

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Today I was reading an article on Mashable.com about a WTFJeans, an innovative style of jeans made to hold all of your gadgets. The target audience is “geeks”, as they put it on the website. But I think the creators are underestimating the amount of consumers who would buy these. Right now they only have one style for men and one style for women. I wouldn’t be surprised if WTFJeans starts expanding the collection after these are all sold because they are so practical for everyone.

The jeans feature a pocket to hold your iPhone or iPod Touch and a hidden pocket to carry a memory stick. Not only do they have a pocket to protect your iPhone, there is micro-fiber lining the pocket to clean your phone when you take it out. They’re making a limited amount that you can order online in 3 stages. The BETA version is the first 100 sold in March. The Early Bird sale starts right after the BETA, only 400 pairs available. The last set of WTFJeans doesn’t come out until August or September apparently, and people can only order whatever sizes are left.

They are only promoting the jeans online, because that’s where their customers are, obviously. There’re using a combination of blogging, Twitter, Facebook, and YouTube to show everyone the creative process of making the jeans.

It’s very interesting how fashion and technology are becoming integrated. Obviously technology is a huge part of a lot of peoples’ lives, and that’s not going to change anytime soon. I know I’m not the only one who feels disconnected from the world when I forget my cell phone. These jeans make carrying your phone or iPod a lot more convenient. I don’t know how many times I was going somewhere and had to carry a purse just because my phone doesn’t fit in my pockets.

I’m curious to see if features like this will start popping up in other clothing pieces. Have you seen any other companies creating clothes with technology in mind? Did you or do you plan on buying WTFJeans?

Julie Novak
Marketing Coordinator
RedZebraWorks

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