Marketing of a Different Stripe

Marketing Development



> Marketing Development
> Communications Strategy
> Marketing Systems Evaluation
> Business Development Support
> Activating Your Brand
 
 

That Nagging Feeling

You’ve probably tried a variety of ways to “get something going” with your marketing, but the results were disappointing. You are not alone. Frustrations we hear most often from executives are:
  • “We’ve tried a lot of things and nothing seems to stick.”
  • “Our approach has been shotgun and scattershot.”
  • “That event should have had our name all over it.”
  •  “We just spent thousands of dollars on our Web site and I don’t know what we’re getting from it.”
  • “We’re not getting in front of the right people.”
Marketing is an investment that takes time to build value and return. We help you pull the elements together for a sustainable marketing program that is focused on the activities that will give you the best return, and build real momentum for your sales pipeline.

We dive into these core areas:
  • Business goals
  • Sales goals
  • Marketing assets and systems
  • Positioning and messaging strategy
  • Client perceptions/relationships
  • Internal resources
  • Competitive landscape
  • Industry issues, conversations and influencers
Together we help you set realistic marketing goals and objectives, and to launch a world-class marketing program that will give your business a real kick!


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Catamount Constructors: A New Web-A-Tude!




Catamount Constructors is an ENR Top 400 commercial general contracting and construction management services firm. RedZebraWorks energized their brand and online presence with a new Web site, which also gives their marketing team greater control over and easier access to their online content. >>Read more.