A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. Can you imagine what you as a marketer could do for your company if you had that kind of budget? If you can't even fathom what you'd do with a marketing budget that big (and just think, this is just one of many campaigns they're running this year!), we've come up with some ideas for how you can better spend that c

As a society, how we watch, read, and consume information is fundamentally changing. News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. This week, some of the m

"Facts do not cease to exist because they are ignored." Aldous Huxley (1894-1963) English writer

"On the Plains of Hesitation bleach the bones of countless millions who, at the Dawn of Victory, sat down to wait - and waiting, died." George Cecil (1891-1970) American advertising copywriter

... a single focus every week, one day at a time Week 4: If you want to be fabulous, ...

As the holiday season comes to its close, we now enter the season of top 10 lists! The time of ...